1. How would you personally describe your company’s services and/or products, that you’re offering? What is the short form mission statement or problem your are solving.
2. What is the exact geographical area that your company will be targeting?
3. What is the age range of your target audience?
4. Which other logos do you like, or what brands inspire you?
5. Do you have any colour preferences or existing brand colours that you use?
6. Do you have any preferred fonts that our designers should consider?
7. What do you want your logo to accomplish when someone looks at it for the first time?
8. Do you have any early thoughts of a slogan or tagline? And do you prefer if a tagline is incorporated into the logo, or you prefer your logo to have no tagline incorporated in it.
9. Are you aware of competitors in your arena? Any benchmark or industry leaders you inspire to be compared to?
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